Weekly Webinar: The Terpene Scene

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June 25, 2020 @ 12:00 pm - 1:00 pm

Hemp terpenes on The 'Lo Down hemp webinar hosted by HiLo Seed Company

This Week on The ‘Lo Down: The Terpene Scene

This week on our webinar, we’re talking about hemp terpenes with some of the top experts in the industry: Kristen Yoder of Soil to the Oil, Curt Robbins (the “Godfather of terpenes,”), and David Heldreth of Ziese Farms and Panacea Plant Sciences.

Date: June 25, 2020
Time: Noon-1pm PT
Location: Online

Please register using the form on this page, and we will email you the link and details to log on by phone or computer.

What You’ll Learn About Hemp Terpenes

There’s so much talk about terpenes in the hemp industry, but why are they so important to understand as a hemp farmer? Join us as we deep-dive into the topic.

During the webinar, we’ll discuss:

  • The evolution of terpenes in hemp plants
  • The integral role they play in everything from natural products and plant medicines to pharmaceuticals, cosmetics, construction materials and numerous other industrial uses
  • Cultivation and harvesting methods
  • Storage and/or extraction processes for maximizing terpene expression
  • And more!

Understanding the role of terpenes in the natural world makes the complex relationship that humans have developed from them that much more fascinating and relevant to the cannabis industry.

About Kristen Yoder

Kristen Yoder, featured in Vanity Fair, Forbes, USA Today and named one of Marijuana Venture Magazine’s “40 Under 40 Rising Stars of Cannabis”, is a 15 year Los Angeles industry veteran, strategic advisor and radio and podcast personality who has managed successful businesses in every sector of the cannabis industry.
As the cannabis industry becomes inundated with dishonest businesses and misleading information campaigns, Kristen’s popularity as an outspoken and trusted authority on a variety of subjects has led her to teaching classes, speaking at events, on podcasts, in print and online media both nationally and internationally. When she isn’t sharing her fierce wit and sparkling personality on stage or on the air, she is advising/preparing her clients for the unique intricacies and quagmires often overlooked and unexpected by those entering the newly regulated cannabis landscape.

About Curt Robbins

Curt Robbins is a technical writer, instructional designer, and lecturer who has been developing science-based educational and training content for Fortune 200 enterprise companies for more than 30 years. His clients have included Federal Express, Microsoft, Sun Microsystems, Northrop Grumman, National City Bank, Strainprint Technologies Ltd., the J.M. Smucker Company, and USAA. He is Director of Courseware Development at Higher Learning LVin Las Vegas, Nevada. Robbins began writing about the biochemistry and science of the various wellness molecules produced by plants such as hemp in 2003. He has since developed more than 600 educational articles about hemp and its various health components, including terpenes, cannabinoids, and the human endocannabinoid system. In 2019, Robbins developed a 50-page white paper regarding the hemp cannabinoid cannabigerol (CBG) that explored a fourth potential species of the unique plant genus.“My obsession, since I was an undergrad journalism and psychology student, has been to document complex systems and processes in such a way that the information becomes truly engaging and educational. My present goal, in light of the emerging hemp and cannabis industries, is to deliver a solid and enlightened understanding of the complex and nuanced biochemistry of wellness molecules such as cannabinoids and terpenes,” said Robbins.

About David Heldreth

David Heldreth is the founder and CEO of Panacea Plant Sciences, an agricultural biotechnology company developing a portfolio of cultivation and formulation intellectual property around the cannabis sativa plant. Heldreth is also CEO of Ziese Farms, which recently secured an FDA allowance for their hemp leaf foods.

With Panacea Plant Sciences Heldreth has developed patent-pending technologies to stimulate the production of terpenes and cannabinoids in the cannabis sativa plant. Panacea Plant Sciences recently secured the first Experimental Use Permits from the Washington State Department of Agriculture for hemp/cannabis to run large scale trials. They are also in talks with producers and regulators in other states to expand trials and license the technology.

About The ‘Lo Down

HiLo wants to serve its farmers and the greater hemp community with the latest and best information available, especially during this time of uncertainty. We’re talking to farmers every day, fielding the questions and sharing our best advice, so these ‘Lo Down webinars are designed to do just that online.

Join us every Thursday at lunchtime to hear what we’re hearing, and get your questions answered.


June 25, 2020
12:00 pm - 1:00 pm
Event Category:


United States


HiLo Seed Co
(984) 229-9695